I had been reading about Astalift for a while and when I was in London I gave it a whirl. This is the number 1 beauty product in Japan and, interestingly, is made by Fujifilm!

From the website:

‘Astalift is a registered trademark of Fujifilm Corporation. Since its foundation in 1934, Fujifilm has built up a wealth of advanced technologies in the field of photo imaging and in line with its ambitions to become a comprehensive Beauty and Health company, Fujifilm is now applying these technologies to the prevention, diagnosis and treatment in the Medical and Life Science fields.

Fujifilm’s Astalift range is a comprehensive anti-ageing skincare brand developed using cutting edge core technologies accumulated over many years of research and development in its core businesses. These distinctive technologies include the findings of its own collagen research, anti-oxidation technology and micro technology.’

The one I was most interested to try was the Astalift Jelly Aquarysta, which has been winning awards left, right and centre.

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I was left a bit underwhelmed by it. The consistency was weird – it is not a gel but a jelly. I also found it very sticky. But it DID definitely make a difference. And I loved the night cream – which I have been using ever since I  bought it. The cleansing oil is also fantastic. I have even bought some more. I am very cynical about beauty products which make extravagant claims but these really do work.

Selfridges has the whole range, which can also be bought here. They belong to the higher end of the middle price spectrum but are, in my opinion, well worth it. They have very good value trial packs such as this one, which sell for about half price as an introductory offer. The one I bought had cleansing oil, day cream, night cream, eye cream and jelly in decent sizes (15ml pots and 20ml bottles).

UPDATE: Since I wrote the original article in August 2013, these products are no longer sold in in Europe. However, you can find them on Amazon and eBay for pretty decent prices. I am still using the night cream, the jelly, the mask, and the foaming facial cleanser.


I don’t believe in miracle creams. I don’t believe that anything can take away or even minimise wrinkles. So when I try facial products I look for something that is comfortable and moisturizing. And these fit the bill. I can recommend them!

Author: Janet Carr

Fashion, beauty and animal loving language consultant from South Africa living in Stockholm, Sweden.

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