I have been using Astalift beauty products since early 2013 and have no intention of changing, which is unheard of for me. No matter how good a product is, I usually get bored after a few months. Not with Astalift.
Astalift is made by Fujifilm, who responded very smartly to the sudden slump in demand for film developing by using the same technology to create groundbreaking beauty products. It sounds gimmicky but I really like the products. They are non-greasy but keep my skin moisturised 24/7. With any other product, I wake up with a tight, dry face but not with these.
From the website:
‘Astalift is a registered trademark of Fujifilm Corporation. Since its foundation in 1934, Fujifilm has built up a wealth of advanced technologies in the field of photo imaging and in line with its ambitions to become a comprehensive Beauty and Health company, Fujifilm is now applying these technologies to the prevention, diagnosis and treatment in the Medical and Life Science fields.
Fujifilm’s Astalift range is a comprehensive anti-ageing skincare brand developed using cutting edge core technologies accumulated over many years of research and development in its core businesses. These distinctive technologies include the findings of its own collagen research, anti-oxidation technology and micro technology.’
The same antioxidant research required to prevent color fading of film due to UV light can be applied to skin—not to prevent color fading of course, but to prevent the aging of skin. Collagen makes up about half of the materials in film, and is also a major component of skin. And Fuji’s years of experience understanding light and color came in very handy as well.
I have used the:
- facial cleansing oil
- foaming facial cleanser
- Jelly Aquarysta
- day cream
- night cream
- eye cream
- face mask
…but my two go-to products are the Jelly Aquarysta and the Night Cream.
For me, it is an incredible story of innovation and transformation, allowing Fuji, unlike Kodak, to thrive during a digital revolution.
About ten years ago it was pretty easy to Find Astalift in Europe, but nowadays I buy online from a UK ebay seller. Her prices and services are great, although Brexit makes it more expensive. I would be distraught if I could no longer find it because it is my favourite moisturiser. I pay £40/$46 for a two-tub pack of night cream, and I buy the jelly in sachets because it is cheaper. I decant them into a glass jar.
I tend to use Astalift for about 10 months of the year, switching to lighter skin products during the hot summer months, when my skin becomes very oily.