Fire that PR person

— the hashtag for Susan Boyle’s album #susanalbumparty
— South Dakota’s 2014 campaign to educate people about skidding on icy roads. Don’t Jerk and Drive
— Trump’s staff setting up a news conference in front of Four Seasons Total Landscaping, between a crematorium and a sex shop
— Prince Andrew’s interview with Emily Maitlis
— when Parker pen entered the Mexican market, their ad was supposed to say it won’t leak in your pocket and embarrass you. They mistakenly thought “embarazar” meant embarrass, but it means “to impregnate.” Their ads thus told Mexican customers the pen wouldn’t make them pregnant
— Ulta advertised a new Kate Spade product launch by titling their email Come hang with Kate Spade!, four years after Kate Spade died by hanging
— Panasonic’s computer called Woody- your Internet Pecker and the catch phrase Touch Woody. (1996)
— Bud Light managing to get all sides to angry with them after an ad campaign. They made conservatives angry by hiring a trans influencer for their ads, then made LGBTQ+ cross by apologising and pulling the ad. They also alienated their original market due to the Vice President of Marketing saying Bud Light has been a brand of fratty, kind of out-of-touch humor
— Gerald Ratner, boss of Ratners jewelers saying the stuff his company sold was crap
— Elon Musk had his lead designer throw a steel ball at the Cybertruck windows to prove how strong it was and it broke them – twice
— Orange Mobile Phone company trying to launch in Northern Ireland
Don’t do drugs pencils that they handed out to school age kids. As it was sharpened the pencil said do drugs

Sweden’s Clap for Sweden campaign did not translate well into English…

Author: Janet Carr

Fashion, beauty and animal loving language consultant from South Africa living in Stockholm, Sweden.

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