What is a carrotmob?


Wikipedia says:

Carrotmob is a nonprofit organization based in San Francisco, California.[1] It uses buycotts (a form of consumer activism where a community buys a lot of goods from one company in a small time period) to reward a business’s commitment to making socially responsible changes to the business. Carrotmob also refers to a global movement[2] of community organizers who use the Carrotmob tactic of consumer activism as a way to help change businesses in their communities.[3] In a Carrotmob buycott, businesses compete to be the most socially responsible business, and then a network of consumers spends money to support the winner.

The name Carrotmob is derived from the carrot and stick idiom,[11] which refers to a policy of offering a combination of rewards (carrots) and punishment (sticks) to induce behavior. Many traditional forms of consumer activism, such as boycotts and protests, rely on the “stick” method of attacking businesses.

Here is their site 


  • a buycott is the opposite of a boycott (where you refuse to buy products)
  • a mob is where a group of people do something for a common purpose (see: flash mob)

Author: Janet Carr

Fashion, beauty and animal loving language consultant from South Africa living in Stockholm, Sweden.

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