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IKEA also had a cat ad:

Did you know?

  • IKEA stands for Ingvar Kamprad Elmtaryd Agunnaryd, and is made up of the initials of the owner, the farm where he was born, and a nearby town
  • Ingvar Kamprad started IKEA when he was 17. He was too young to sign papers, so his uncle did it. Kamprad started working when he was very young, selling matches.
  • He is famously parsimonious – travelling Ryanair and second class train carriages, driving an old Volvo, tying small pieces of string together instead of buying new string, and always turning lights out when leaving a room. His employees are encouraged to hold the same values.
  • He used to be an active member of the Swedish Nazi party. A skeleton in the IKEA closet, so to speak.
  • All his children work for the IKEA foundation in different roles.

Author: Janet Carr

Fashion, beauty and animal loving language consultant from South Africa living in Stockholm, Sweden.

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