Nothing sucks like Electrolux

In class last week I was talking with students about how branding sometimes goes wrong. An example was the ‘Nothing Sucks Like Electrolux’ slogan which was an example of bad timing. The slogan came out just as the word ‘suck’ came to have an additional meaning.

….and of course you have badly named products…

Author: Janet Carr

Fashion, beauty and animal loving language consultant from South Africa living in Stockholm, Sweden.

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