In class last week I was talking with students about how branding sometimes goes wrong. An example was the ‘Nothing Sucks Like Electrolux’ slogan which was an example of bad timing. The slogan came out just as the word ‘suck’ came to have an additional meaning.
….and of course you have badly named products…
Electrolux w a shingles machines are poor quality front load paid 1000 only last 4 yrs
Repaired 1 time Electrolux
Will not repair again for a control board
REPAIR C I ST 500.00
NO WAY!
WORST MACHINE EVER MADE
DONT BUY THE WORST !