Why is the term ‘unSwedish’ used as a compliment?

I see it fairly often – the term ‘unSwedish’ used as a compliment. Ebba von Sydow has been described as ‘unSwedish’ in the fact that she liked to ‘stick out’. In a good review a meal or a book is described as ‘unSwedish’

Anyone had any thoughts on this?

Author: Janet Carr

Fashion, beauty and animal loving language consultant from South Africa living in Stockholm, Sweden.

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