Beauty and Fashion ‘umbrellas’


There are many beauty umbrella brands, under which there are many different products you can’t imagine belonging to the same stable. Competing advertising campaigns often feature brands owned by the same company. Small cult brands are often snapped up by big groups when they become popular.

In these graphics are only some of the companies owned by each giant corporation.


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The above applies to fashion as well. LVMH owns 75 brands, such as Christian Dior, Fendi, Givenchy, Marc Jacobs, Stella McCartney, Loewe, Loro Piana, Kenzo, Celine, Fenty, Princess Yachts, TAG Heuer and Bulgari. Kering owns 15 brands, for example Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, DoDo, Qeelin, as well as Kering Eyewear.

Author: Janet Carr

Fashion, beauty and animal loving language consultant from South Africa living in Stockholm, Sweden.

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