A sign of the times – designer face masks

I was recently browsing Cornelia Webb’s sample sale, where you can find bargainous jewellery samples from previous and present seasons. Like many Scandinavian designers (for example Bjørg, Maria Nilsdottir, Charlotte Bonde, By Birdie, Maria Black, Sophie by Sophie), Webb does spectacular jewellery in brass and silver.  To me though, their products are often overpriced. If I wanted to pay thousands for jewellery items, I would rather buy handmade jewellery in genuine gold. Gold has intrinsic value, is durable, and has at least some resale value. Silver is soft and details wear over time. Gold-plated silver fades. Brass is not something I am prepared to pay anything significant for. So I trawl sample sales and auction sites, where I have managed to buy pretty items from these brands at much cheaper prices.

This item caught my eye, not to buy, but as a cultural and era marker.

The full price was, as usual, pretty high ($350 for brass), but what caught my eye was the item itself. Fashionable people in countries who have always had a high incidence of daily face mask (or veil) use have probably personalised face coverings for years. However, this must be a relatively new thing in the west, rising out of the pandemic, surely? In a Vogue magazine from March 2021, I saw an entire feature on mask chains, mask jewellery, masks made by designer houses, and makeup designed to be worn under masks. I wonder if that market has completely disappeared in the west?

 

Sweden never had mask mandates so very few people wore them in public. Maybe 5%, if that. I had a cloth mask with little dinosaurs on it and a pocket for filters, but I probably wore it about 5 times. We had to wear masks all the time when we went to Tenerife in 2021, but we used disposables.

Do you still wear face masks? Did/do you ever personalise them or buy decorated/logo ones?

Author: Janet Carr

Fashion, beauty and animal loving language consultant from South Africa living in Stockholm, Sweden.

5 thoughts

  1. Still tend to wear them in busy or closed in environments, my son is vulnerable so we both do. I have cloth Cambridge ones and disposable kn95 ones.

  2. I bought reusable (washable) masks from fellow creatives as part of my attempt to be supportive during our various lockdowns. I keep them handy in case I’m with someone who would prefer I wear a mask.

  3. During the height of the pandemic, I wore face masks every time I went outside, now I only wear disposable masks if I have a cough, runny nose, or other symptom of covid (I have had the horror of the disease 3 times since 2021) and still develop symptoms from time to time.

  4. At the very beginning of the pandemic, when we started to have to wear a mask outdoors and we had plenty of time on our hands, I picked a very cute fabric and I made plenty of masks. I still have them but soon after I made them, we had to use surgical masks and then we had to wear those awful KN95. When we were back working in the office / at school, I could see that some people had cute chains that they would attach their masks to, to let them hang on their chest when they were not using them. Those were the times!…

  5. yes, those face masks look neat; here in South Australia we had to wear them when Covid was at its height but that seems a long time ago now: you still spot the odd two or three wearing them in shopping centres —

Leave a Reply to DawnGillDesignsCancel reply