How do IKEA name their products?

Despite being sold all over the world, IKEA products are all given unapologetically Swedish names (as opposed to more international names), which no one – apart from Swedish speakers – can pronounce. I have heard that they are checked against an international database of offensive words, though Jerker did manage to slip through that particular net.

But there is a method to their names – something I didn’t know.

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Find the rest of the article here. I love to hate the Daily Mail, but now and then they have interesting articles.

When I was studying Swedish many years ago, I had to present two large projects. I did one on the art in the Stockholm underground and the other one on the history of IKEA, which I chose because it is probably one Swedish thing that people all over the world can name.

Author: Janet Carr

Fashion, beauty and animal loving language consultant from South Africa living in Stockholm, Sweden.

2 thoughts

  1. The Daily Mail together with The Daily Express must be THE most depressing newspapers. Doom and gloom on the front page every day, and it’s just speculation to instill fear, I’m sure of it. Rant over! Nice article Janet.

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