H & M has faced some recent scandals in Sweden due to the quality of their clothes, overproduction, and that their ‘charitable donations’ of clothing end up in African and Asian landfill. They have been slowly rebranding and changing their model. They now rent out and repair clothing, and also sell second hand. Their beauty and makeup brand is very nice, and value for money.
Their stores definitely do not look like they used to
I love their new changing rooms. The rooms are nice and big, with somewhere to sit and, a proper door which locks.
When you walk in to a fitting room, a screen on the wall registers the items you have with you. It then shows the different sizes available, has a button to call the attendant if you need another size, and also allows you to buy online. At the bottom of the screen are suggestions on what other garments go well with it.
All they need now is one of Uniqlo’s payment boxes, which scans all your items and totals them for you
I did buy the top – H&M Scuba top in wine red. I also have it in black. It’s a twist on the classic t shirt and skims your curves nicely. I wear them for work with black trousers or indigo jeans. The cost is $19.
