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Why are watches and clocks always photographed at 10.10?

Have you ever noticed that when you see watches and clocks in adverts or on display, they are usually set to ten past ten?

This was rather a challenging blog post for me to write, because Sweden uses the 24 hour clock, where the 3 would be for both 3 and 15, 6 would be for both 6 and 18, and 12 would be for 12 and 24. I used the good old ‘o’ clock’ which felt strange, but worked very well.

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