We have the Nudie Showroom and repair centre near where we live. I love walking by and looking at the wide range of styles, fades, and reapirs shown in their window displays. Some of these jeans were falling apart, but now have much life left in them. There are, I imagine, other jeans rescued through donated parts of Nudies that were not able to be saved.
What interested me most in this photograph was the way Nudie described available in-store only. They used the term only available offline. We are such an online world that the only available offline sounds strange.
I wonder if footfall has dropped due to more customers doing business online and they are trying to attract customers back to the stores.n Items are often cheaper online than in their own company’s brick and mortar stores, delivery is quick,, and it’s easy.

