Safe-Fax ha ha!

Remember my Filofax-compatible condom holder? BD, my favourite birdie, sent me this article about it.
 July 14, 1987

It was probably inevitable that the private, amorous moments of life would be conquered eventually by the god of organization.

Available now in England: Safe-Fax, a leather insert for that high-yuppie information organizer, the Filofax, to hold — yes — condoms.

Columnist Liz Smith first alerted the United States to the existence of Safe-Fax, sold in trendy London shops for 20 pounds, and within hours three of Helen Furst’s friends had sent her copies of the article.

“That is not ours,” Furst, Filofax Inc.’s U.S. vice president of sales, says of Safe-Fax. “Our president just went over to England, so we have him researching who did that.”

It’s not that the people at Filofax don’t believe in finding a better home for the condoms of the world than all those old wallets. They just don’t like anyone appropriating the blessed — and copyrighted — name of Fax.

“We’re not embarrassed,” says Furst. “We like to be modern and up-to-date. We do have things that can be used for the same purpose — I’m trying to be as delicate as I can. We have what we call a linen-lined envelope.” As she explains the uses of the linen-lined envelope, Furst’s voice begins to crack with a giggle. “I should do this with a straight face,” she says. “It would be much more professional.”

She straightens.

“We also have something in leather called a nine-credit-card holder, and if you were very busy you could fit nine in there.”

Filofax public relations chief Mort Seigal thinks the more discreet might find the binder’s leather inside pockets more suitable for condom storage than the credit card insert, which is clear plastic. “I suspect most people would want to conceal a condom,” he says.

That the world of Filofax — or, in this case, the world of Falsefax — confronted the condom issue is not surprising. Part of the charm of the six-ring leather notebook (the basic “system” sells for $150) is that the devoted can choose from an ever-increasing catalogue of inserts. There are now more than 400 lists, envelopes and tables, from wind-surfing and snooker records (no tittering, please — in England they know what snooker is) to a “Jokes/One Liners” form that allows the forgetful to jot down witticisms for future use. Many Filo-features are suggested by rapacious customers such as Diane Keaton, who complained that there was no place in the Filofax for money. Voila! The “DK Coin and Currency Wallet.” (Filofax officials have nothing against use of the wallet for condom storage — you’ll have to take it up with Diane Keaton.)


See the rest of this wonderful article (thank goodness for electronic archiving!) here!

Author: Janet Carr

Fashion, beauty and animal loving language consultant from South Africa living in Stockholm, Sweden.

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