Beauty Umbrellas


I have quite often heard people saying ‘I don’t buy L’Oreal products because they test on animals’. I prefer The Body Shop as I know they are ethical. Or ‘I like Kiehl’s because it is such a down to earth company and does not advertise like L’Oreal’. I often hate breaking it to them that both The Body Shop and Kiehl’s are owned by L’Oreal. As is Kerastase.

There are many beauty umbrella brands, under which are many different products you can’t imagine belong to the same stable. So competing advertising campaigns often feature brands owned by the same company.

Here are some examples.


L’Oreal Owns


(screenshot from Wikipedia)

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Esteé Lauder Owns


(screenshot from Wikipedia)

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Author: Janet Carr

Fashion, beauty and animal loving language consultant from South Africa living in Stockholm, Sweden.

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