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Service in shops and online

sales assistant holding customers shopping bagsI sometimes wonder if business owners and shop staff who deal with the public realise how important good customer service actually is. Or after-sales service for that matter.

If I receive bad service or bad after-sales service I never shop there again. I vote with my feet and my wallet.

In Shops

My pet peeves are staff who:

I fully accept that in a pound shop or Primark you can’t have your own personal shopping assistant. I also accept that anyone can have a bad day for all kinds of reasons (not feeling well, personal problems etc). But constant bad service really gets on my nerves!

Online

my pet peeves are:

BUT my biggest hate of all is snobby shop assistants in expensive stores. The ‘big mistake’ scene in Pretty Woman resonates so much with so many people because it is true. And I can never understand why assistants in designer stores are often so snooty. Do they feel that because they work in Gucci rather than H and M it makes them better?

I had a student once who loved Louis Vuitton shoes. She saved all her money for nearly a year to be able to afford a pair. When the big day came she was nervous about even entering the shop. She wore her best clothes and did her hair and makeup all nicely. When she got to the shop they were rude to her before she could even tell them what she wanted. Then they told her (I kid you not)very abruptly that LV shoes were for model feet only. She left in tears. In our class the following week we read a newspaper article about the same store asking someone to leave because she was an immigrant, poorly dressed and ‘obviously not there to shop’. In fact, she had money to buy something but that seemed beside the point to them.

Anyhoo, at the end of the term the group the ‘shoe lady’ belonged to usually went on a field trip with me – shopping! They would speak English in all the shops and restaurants we visited. This is amazingly good training in real-life small talk, polite chat, making transactions and ordering from a menu. BUT this time we made Louis Vuitton our first port of call. We all spoke only English so he didn’t recognize his former customer who didn’t have model feet. We kept asking him to show us different bags. As soon as he took one down we pointed to the next one. I know my bags inside out so I made him take all the bags off the shelves, and interrogated him about all the previous LV collaborations – my favourite is the Julie Verhoeven one which he had never even heard of. Then I made him take all the drawers out of the travel trunk and swanned off to the other side of the shop leaving him to put them back in. When he spoke in English he had a fake French accent. What a prat. My students really enjoyed that. And about a month after that I organised some LV shoes for my student who wore them specially to the next lesson to show me her thanks and how pretty they were on her ‘non-model’ feet.

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