Wikipedia says:
Carrotmob is a nonprofit organization based in San Francisco, California.[1] It uses buycotts (a form of consumer activism where a community buys a lot of goods from one company in a small time period) to reward a business’s commitment to making socially responsible changes to the business. Carrotmob also refers to a global movement[2] of community organizers who use the Carrotmob tactic of consumer activism as a way to help change businesses in their communities.[3] In a Carrotmob buycott, businesses compete to be the most socially responsible business, and then a network of consumers spends money to support the winner.
The name Carrotmob is derived from the carrot and stick idiom,[11] which refers to a policy of offering a combination of rewards (carrots) and punishment (sticks) to induce behavior. Many traditional forms of consumer activism, such as boycotts and protests, rely on the “stick” method of attacking businesses.
Vocabulary
- a buycott is the opposite of a boycott (where you refuse to buy products)
- a mob is where a group of people do something for a common purpose (see: flash mob)
